National News
I Saw the Insider Sells and Called Nvidia a Bubble. I Was Wrong.

The Western Staff

For the longest time, my view on Nvidia was cemented in skepticism. As a journalist covering finance and technology, you develop a nose for hype, a healthy distrust of parabolic stock charts, and an almost reflexive cynicism toward executive-speak. With Nvidia, all my alarms were blaring. I’d read the Financial Times piece on insider stock sales, and I watched with a sense of vindication as Yahoo Finance and others amplified it. My internal monologue was clear and confident: “The smart money is getting out. The leadership is cashing out at the top because they know this can’t last.”
Every time a new analyst report came out, I’d scan for the comparison I felt in my bones was true: Cisco Systems, circa March 2000. It was my go-to shorthand in conversations with colleagues. “Nvidia is just selling the picks and shovels for the AI gold rush,” I’d argue. “Remember who got rich in the dot-com boom? The companies selling the routers. And remember what happened to them when the gold rush ended?” The narrative felt clean, historically sound, and offered a satisfying intellectual high ground from which to view the market’s frenzied optimism. I wasn’t just reporting on the skepticism; I was a true believer in it. The billion-dollar question wasn’t if the bubble would pop, but when.
My conviction was a fortress, built brick-by-brick from these powerful, easy-to-understand threats. But every fortress has a weakness. Mine was a single, nagging detail I stumbled upon while researching what I expected to be a story confirming my bias.
The catalyst wasn’t some dramatic confrontation or a secret source. It was far more mundane, and therefore, far more powerful. It was a late-night dive into Nvidia’s push for “Sovereign AI.” I had initially dismissed it as clever marketing, a new buzzword to distract from potentially slowing demand from the big cloud providers. But as I read through the specifics of early agreements and national strategies—from Singapore to the UAE, from France to India—the scale of it began to unnerve me. This wasn't about selling a few more racks of H100s. This was about nations viewing computational power as a new form of geopolitical currency, a strategic asset as vital as their energy reserves or their military. My neat “Cisco-sells-routers” analogy started to feel flimsy. A router connects you to the internet; a sovereign AI cloud aims to define a nation's economic future and intellectual independence. The cognitive dissonance was deeply uncomfortable. I had to know if my other certainties were as solid as I believed.
I decided to systematically dismantle and re-examine the pillars of my own skepticism, starting with the most damning one: the insider selling. My old belief was simple: CEO Jensen Huang and other executives selling over a billion dollars in stock was a massive vote of no confidence. It’s the ultimate tell. But I forced myself to move beyond the headline and into the tedious, grayscale world of SEC filings. What I found wasn’t a story of panic, but one of process. The vast majority of these sales were executed under Rule 10b5-1 trading plans. These are pre-scheduled plans set up far in advance, specifically to allow insiders to sell shares in a structured way without being accused of trading on non-public information. It’s a tool for diversification and financial planning, not a fire alarm.
More importantly, I looked at the sales as a percentage of their total holdings. The numbers were revealing. Yes, the dollar amounts were staggering because the stock’s value had become staggering. But in most cases, these executives were selling a tiny fraction of their overall stake. They remained, by any rational measure, incredibly invested in the company’s future. My narrative of “rats leaving a sinking ship” collapsed under the weight of this context. The real story was far less dramatic: it was about executives managing unprecedented wealth in a disciplined, legally-sound manner. The perception of fear was a mirage created by looking at the dollar sign without understanding the mechanism behind it.
Next, I turned my critical lens back on my favorite analogy: the Cisco comparison. One of the core arguments for the dot-com crash was that companies like Cisco sold hardware that, over time, became commoditized. The barriers to entry for building a network switch were high, but not insurmountable. Competitors like Juniper emerged, and price became a major factor. I had assumed the same would happen to Nvidia’s GPUs. But as I dug deeper, prompted by my Sovereign AI revelation, I realized the profound error in this comparison. Nvidia isn’t selling a piece of hardware. They are selling an entire, deeply integrated ecosystem.
Cisco sold a box. Nvidia sells the GPU (the engine), the CUDA software platform (the operating system and language that makes the engine work), NVLink (the high-speed interconnects that lash thousands of engines together), and a universe of specialized software libraries built on top of it. Leaving Nvidia isn't like swapping one router for another. It's like deciding to leave the Apple iOS ecosystem. You don't just buy a new phone; you abandon your apps, your workflows, your learned behaviors, and the entire developer community that supports it. The switching cost isn't just financial; it's developmental, educational, and operational. This is a moat of a depth and width that Cisco never possessed. The analogy wasn’t just wrong; it was fundamentally misunderstanding the product.
Finally, I had to confront the idea of slowing growth. The law of large numbers is undefeated, after all. But I was looking at it through the lens of a single market: enterprise AI. My research into Sovereign AI had already cracked that view, but looking closer at the company’s behavior revealed more. I saw the persistent rumors, and eventual leaks, about the next-generation RTX 50 series having significantly more VRAM—a direct response to a key criticism from their consumer gaming community. I saw the constant, iterative improvements to their DLSS technology, a feature that was already miles ahead of the competition. This isn't the behavior of a company fat and happy on its current success. This is the behavior of a paranoid, obsessive innovator fighting a multi-front war. They are shoring up their gaming base while simultaneously creating an entirely new multi-trillion-dollar market in nationalized AI. They aren’t waiting for demand to find them; they are creating the very conditions for new demand to exist.
I’m not here to give financial advice or to tell you what to believe. I am here, as a journalist, to do something difficult: to admit that the simple, compelling narrative I had embraced was wrong. My certainty was built on lazy analogies and headline-deep analysis. The reality of Nvidia is far more complex, far more ambitious, and frankly, far more interesting than the bubble story allows. Confronting my own bias was a humbling process, but it led me from a place of confident cynicism to one of genuine curiosity. The most compelling stories are rarely the simplest ones, and I was wrong to believe otherwise.